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Give a Day in Battambang 2: Strengthening Digital Capabilities for SMEs

Cambodia
Entrepreneurial ecosystems
27.11.2024
On October 27, 2024, the second edition of Give a Day in Battambang was co-organized on the theme “Designing and Producing Digital Content for SMEs.” with Phum Impact Battambang. This event was built on the momentum following the success of the inaugural event on June 27, 2024. 

The rapid digital transformation in Cambodia has reshaped its economic landscape, providing both opportunities and challenges for businesses, especially SMEs. While digital marketing offers a critical pathway for businesses to connect with customers and grow, many SMEs face barriers, including limited digital literacy and access to resources.  

Give a Day aims to foster connections among ESOs and encourage discussions on the challenges and opportunities faced by entrepreneurs. Building on insights from the first Give a Day event in Battambang and collective feedback from ESOs, entrepreneurs, and intermediaries, the second Give a Day focused on “Strengthening Digital Capabilities for SMEs.” The event aimed to provide practical solutions to better equip SMEs for success in the digital marketplace.

"Through the Give a Day platform, participants will gain access to innovative solutions that can be integrated into their current strategies. This platform will also foster valuable connections within the ecosystem, enabling peer-to-peer exchange of experiences and collaborative opportunities."
Ms. Pheakdey Tous, Co-founder and Head of Program, Phum Impact Battambang.

A key highlight of the event was a series of sessions aimed at enhancing the digital marketing capabilities of participants. The session on Designing Digital Content for SMEs was led by Mr. Mao Chandy, followed by a session on Digital Content Production for SMEs, facilitated by Mr. Chy Sophat. Both sessions were well-received by participants, who engaged in interactive discussions and practical demonstrations.

"As I observe, local products in Battambang appear more unique and interesting than others. However, we need greater brand awareness in the local market, particularly through digital channels like social media. To achieve this, we insiders must know how to create quality, relatable marketing that resonates with customers."
Said Mrs. Chhat Sokhoeurb, Aknusar Tambanh Chek Khmer.

The event was not just about technical skills but also about fostering deeper collaboration among ESOs and entrepreneurs. By bringing together representatives from different organizations, Give a Day facilitated valuable networking opportunities and encouraged the sharing of best practices. This collaborative spirit was evident in the final session, where participants engaged in a Q&A with the speakers and discussed practical ways to implement digital marketing strategies in their own organizations.

The second Give a Day event, attended by 20 participants, helped enhance the digital marketing skills of local SMEs and grassroots-level ESOs and encouraged collaboration. The event contributed to strengthening the provincial entrepreneurial ecosystem and improving the support available to SMEs. Wrapping up 2024, the Give a Day events in Battambang saw a total of 41 attendees, with 93% expressing overall satisfaction with the platform and 100% indicating they would attend future events. This demonstrates the value of Give a Day as a platform for the ecosystem.

The Give a Day event is co-financed by the Swiss Agency for Development and Cooperation (SDC), the Korea International Cooperation Agency (KOICA), and Khmer Enterprise and co-implemented by Khmer Enterprise and Swisscontact through the Enhancing Entrepreneurial Ecosystem and Investments (3Ei) initiative.

2023 - 2027
Cambodia
Entrepreneurial ecosystems
Enhancing Entrepreneurial Ecosystem and Investments (3Ei)
The overall goal of the 3Ei is for the private sector to actively contribute to Cambodia's socio-economic development and attain the goals of the SDGs. The achievement of this overall goal will be driven by two outcomes. Outcome 1: Enhanced coordination, and collaboration within the entrepreneurial ecosystem; and Outcome 2: Increased business performance and investments in the ecosystem and impact enterprises.
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