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PRABRIDDHI project signing partnership contract with Dew crafts

Bangladesh
Entrepreneurial ecosystems
19.09.2021
Establish Jashore Stitch as a brand by highlighting the history, tradition, and ethereal essence of Jashore's hand-embroidered crafts made by the rural women artisans
Jashore stitch is a symbol of local heritage of Bengali art

PRABRIDDHI is a Local Economic Development project, funded by the Swiss Agency for Development and Cooperation (SDC), represented by the Embassy of Switzerland in Bangladesh, and implemented by Swisscontact. The project signed a partnership contract with Dew crafts on 31st August 2021. The objective is to establish Jashore Stitch as a brand by highlighting the history, tradition, and ethereal essence of Jashore's hand-embroidered crafts made by the rural women artisans.

Dew crafts is a WFTO (World Fair Trade Organization) certified Guaranteed Fair Trade Social Enterprise. They will drive the initiative where they will build capacity of the local entrepreneurs and artisans, source quality products from the entrepreneurs and facilitate sales through different platforms. Dew crafts, leveraging on their well-established web platform (www.dewcrafts.com) and strong linkages with international buyers, has the capacity to promote and sell the Jashore stitch products online.

As part of this collaboration, several initiatives will be implemented to revive the handicrafts sector of Jashore. The entrepreneurs and the artisans will be supported to develop their products, skills, and market linkages. Different actors in the sector will be engaged to jointly develop and promote Jashore stitch. These initiatives will expand the customer base and product sales of Jashore stitch and create sustainable income opportunities for the entrepreneurs and the artisans.