By considering the commercialization process as a whole, from diagnosing export capacity to price risk management, updated information on market access, effective tradeshow participation and engaging communication strategies, leaders of AMUCAFE developed and strengthened their commercial knowledge and skills, while accessing tools and resources to share with other women in their organizations.
This project is part of the Swisscontact Development Programme, which is co-financed by the Swiss Agency for Development and Cooperation (SDC), Federal Department of Foreign Affairs FDFA.