Competitiveness and market access

SUSTOUR promotes the market for sustainable tourism products and services. This is expected to be achieved through supporting the private sector in offering new sustainable tourism products for visitors; promoting the market for advisory services in sustainable tourism; and promoting the integration of sustainable tourism as part of the teaching learning process and school operations for tourism vocational schools (SMKs).

In the area of sustainable tourism product for visitors, the project seeks to improve the limited capacity of local tour operator/ communities to provide market-oriented and sustainability-oriented attraction and products in tourism. SUSTOUR supported the strengthening of collaborations between Destination Management Companies (DMCs), Tour Operators and local ground handlers/ communities to market and develop (improve the quality, variety, and sustainability) tour product offers by using embedded services as well as third-party services (training, coaching) which seeks to increase the capacities of local ground handlers/ communities to prepare and sell products according to market needs.

In the area of promoting the market for advisory services in sustainable tourism, the project intends to overcome the current limitation of professional advisory services necessary to improve service and product quality of local tourism SMEs, by improving/strengthening service provision of existing or new advisory service providers in key areas such as hospitality and business management, F&B products, promotion, and waste management while streamlining sustainability as part of the courses.

To overcome the current limitation of local vocational tourism schools (SMKs) to provide professional training which can generate qualified graduates with competencies (knowledge, behavior and skills) in line with the requirements of a more demanding, sustainability-oriented hospitality industry.  Sustour also promoting the integration of sustainable tourism as part of the teaching learning process and school operations for tourism vocational schools (SMKs). As a result, local tourism SMEs can find and recruit qualified graduates which will influence the SME performance positively. The intervention area pursues to improve the service provision of existing vocation tourism schools to primarily targets to build-up a comprehensive collaboration with sustainability-oriented hospitality industry players.