Susanne Reber

Advisor Inclusive Economic Development / Lead Sustainable Tourism, SIPPO

Products & Solutions, Global Programmes


Field experience
Nepal, Mongolia, Tajikistan, Jordan, Peru, Morocco, and various short-term missions with specific assignments

Languages
English, German, French

Susanne Reber is a senior professional expert, with 15 years of experience in sustainable tourism development, working with practitioners and policy makers, in developing countries. The combination of many years of practical experience of direct service delivery in the private sector and her academic background in international development results in a practical perspective, based on a deep understanding of the sector and enables her to work on projects and other tourism related initiatives, providing a particularly concrete, realistic, approach, leading to pragmatic, workable  recommendations.

Reference projects

2021 - 2025
Albania, Bosnia & Herzegovina, Colombia, Indonesia, Morocco, North Macedonia, Peru, Serbia, South Africa, Tunisia, Ukraine, Vietnam
Trade, Initial vocational education and training, Entrepreneurial ecosystems, Sustainable tourism
Swiss Import Promotion Programme
The Swiss Import Promotion Programme (SIPPO) is a well-established mandate of the State Secretariat for Economic Affairs (SECO) within the framework of its economic development cooperation. The programme has been implemented by Swisscontact since 2017 and is now in phase 2 (2021-2025).

The overall objective of SIPPO is to integrate developing and transition countries into world trade. In a facilitation role, SIPPO advises and supports so-called Business Support Organisations (BSOs) in 12 partner countries. Through innovative and targeted export promotion services, BSOs strengthen the export capabilities of companies intending to export and facilitate market access and exports to Switzerland, the EU, and regional markets.
2019 - 2023
Tunisia
Sustainable tourism
Destination in South-East Tunisia: new approaches and skills in the tourism sector
The main objective of the project is to contribute to the attractiveness of South-East Tunisia through new approaches and skills for the development of sustainable, diversified and inclusive tourism. This will improve the income and living conditions of the local population. Since the revolution in 2011, 2018 has seen the best tourism result with...
2019 - 2024
Tunisia
Sustainable tourism
Tourism Governance and Marketing
The project contributes to diversifying and improving the competitiveness of Tunisian tourism by encouraging the development of new approaches to local tourism management and new regional tourism brands. Tourism accounts for 14% of national GDP and faces many structural and profound challenges. Tunisian tourism urgently needs reforms and measures...
2020 - 2024
Morocco
Sustainable tourism
Switzerland-Morocco Sustainable Tourism Programme
The Swiss-Moroccan sustainable tourism programme aims to support the provinces of Azilal and Beni Mellal in developing sustainable tourism with integrated sectors in order to reduce poverty, create income and new jobs and improve existing jobs, particularly for young people and women.
Switzerland
Sustainable tourism
27.09.2021
The SDG world café – an informal virtual exchange of ideas on sustainable tourism
On 22nd September, the SDG world café brought together participants from 30 different countries for a virtual networking event. 84 stakeholders from the Swiss and international tourism sector gathered in an informal setting to exchange questions and recommendations on 17 different sustainability-related topics. The SDF world café was organised by Swisscontact through the project Swiss SDG Tourism Dialogue.
  • Sector Lead Sustainable Tourism at the Swiss Import Promotion Programme (SIPPO). Responsible for strategic sector planning, supporting and advising SIPPO countries with the implementation of their action plans, identifying sector trends and innovation, facilitating capacity building and sector inputs, consultants’ management, reporting, knowledge management
  • Leading the conceptualization, operationalization and accompanying various educational tours that contribute to building the participants’ capacity by enhancing their knowledge and practical insights in relevant touristic fields for Tunisia - Destination in South-East Tunisia, Tunisia - Tourism Governance and Marketing and Morocco - STDM
  • Analysis of potential and baseline study for a series of international project students week for the Switzerland-Morocco Sustainable Tourism Development Programme
  • Leading the conceptualization, coordination, and operationalization of an international world café event for Swiss SDG Tourism Dialogue "SwissTourism4SDGs"
  • Background research and back office support in the consultancy “Developing a Sustainable Tourism Circuit in South Rupununi Guyana”
  • Advisory for tour operating companies in the start-up or strategic reorientation phase in Mongolia and Tajikistan