A seasoned hospitality business management expert, Asri started began working at Swisscontact Indonesia in 2014 as Field Office Manager. He continuously held the title for two sustainable tourism destination programs, namely WISATA and Sustainable Tourism Destination Development (SUSTOUR), until the end of 2022. He returned in early 2024 as a Senior Project Officer for Public Private Partnership for the Sustainable Tourism Education (STED) project, part of the Swiss Skills for Competitiveness (SS4C) program. Previously, Asri has worked with many different types of NGOs in various sectors, such as education development, regulation and policy framework development, economic development, and community livelihoods.