The official launch ceremony, held in Phnom Penh, was presided over by H.E. Huot Hak, Minister of Tourism, alongside Mr. Reto Grueninger, Director of the Swiss Agency for Development and Cooperation (SDC), and Mr. Daniel Nugraha, Country Director of Swisscontact Cambodia. The ceremony brought together approximately 150 distinguished guests, including representatives from relevant ministries, development partners, national and international organisations, provincial deputy governors, directors of provincial and commune tourism departments, as well as members of the tourism industry associations, tourism operators, and experts.
In his keynote address, H.E. Minister Huot Hak praised the HoKa Steering Committee team for their unwavering commitment, supported by Swisscontact and key stakeholders. He highlighted the vital role of the HoKa programme in driving the Ministry of Tourism's vision to build a skilled workforce that meets the needs of Cambodia's expanding tourism industry.
Mr. Reto Grueninger (SDC) highlighted Switzerland's ongoing support for Cambodia's development, noting the critical role of the hospitality sector in driving economic growth.
Mr. Daniel Nugraha (Swisscontact Cambodia) reaffirmed the organisation's continued commitment to the success of the HoKa programme.
As a leading industry-based training model, the Hospitality Kampuchea (HoKa) programme offers high-value hospitality training tailored to low-skilled workers, supervisors, managers, and business owners in the hospitality sector. The programme supports upskilling and reskilling needs for a diverse range of establishments, including hotels, guesthouses, resorts, restaurants, coffee shops, and eco-tourism communities. Participants benefit from gaining recognised certificates that enhance their career prospects and contribute to the growth and quality of their businesses.
HoKa’s comprehensive courses include theoretical knowledge, technical skills, soft skills, methodology, and hospitality management. Training is offered in key areas such as Front Office, Housekeeping, Cooking, Food & Beverage Service, Barista, and Community Tour Guide.
Implemented across twelve target provinces, HoKa operates through a partnership between the Ministry of Tourism and the Skills Development Programme, a project of the Swiss Agency for Development and Cooperation (SDC) and co-funded by the Liechtenstein Development Service (LED).