Local folk arts revitalised to boost community awareness in cleaning campaign

Bangladesh’s traditional folk arts are being leveraged to educate and mobilise communities on pressing environmental issue – waste management. The ongoing cleaning campaign in Naogaon and Satkhira uses art forms such as Jari and Gambhira to promote sustainable waste management, water conservation, and climate resilience practices.

Supported by the Embassy of Switzerland, and implemented by the GO4IMPact project, by WaterAid and Swisscontact consortium, the campaign brought together diverse audiences, including local community members, ethnic groups such as the Santal and Munda, and youth groups. The traditional folk performances have proven to be powerful tools in spreading awareness among all stakeholders.

In Shyamnagar, Jari Gaan, known for its rhythmic storytelling, has conveyed key campaign messages in an engaging way. The performances, held in public spaces, creatively highlighted topics like waste segregation, recycling, and the importance of responsible disposal.

Meanwhile, selected areas of Naogaon witnessed lively Gambhira performances featuring a witty conversation between a grandfather and his grandchild. Addressing critical themes like climate adaptation, reduced plastic use, and tree plantation, the drama sparked discussions among community members. 

Youth groups, schoolteachers, and community representatives were highly receptive. Interactive sessions allowed participants to ask questions and share reflections. Many voiced a renewed commitment to promote integrated waste management practices in their daily lives.