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Fostering Employment and Growth Opportunities (FEGO) 

Fostering Employment and Growth Opportunities (FEGO) aims to generate employment and income for women, men, and youth, presently living in poverty and socio-economic marginalization in Kosovo. The project aims to reach sustainable and scalable growth of micro/small (family) business and start-ups, in three main sectors where the project is focused: apparel, furniture and rural tourism.
FEGO applies a Market System Development (MSD) approach, specifically focusing on market facilitation through new, innovative business models to ensure large-scale sustainable change in respective sectors. The project will reach its outcomes through two main objectives: 1) Fostering the growth and development of micro/small (family) business in the apparel and furniture sectors and facilitating their entrepreneurship growth and 2) Cultivating business-to-business micro/small entrepreneurship initiatives for the development of rural tourism.

COUNTRY

  • Kosovo

PROJECT TYPE

  • Advisory
  • Training

DURATION

  • February 2022 - November 2022

CLIENT

  • Sida

TEAM

  • Roger Oakeley

SECTOR

  • Labour/Employment

RESULT / IMPACT

  • The programme wants to reach sustainable and scalable growth of micro/small (family) business and start-ups, in three main sectors where the project is focused: apparel, furniture and rural tourism. 

OUR ROLE

As the programme embarked on its inception process – which will establish the foundations of sustainable outcomes and effective MSD implementation for the remainder of the programme – timely support to team capacity building aimed at guiding rigorous systems analysis and the establishment of a shared vision for programme strategy and process was invaluable. In particular, a consistent and rigorous application of the MSD approach will be important framed by targeted training and subsequent, targeted backstopping and coaching support. The approach involved 4 key elements:

  • Tailored training on MSD basics and process in the context of FEGO and its objectives;
  • Support to the framing and focus of inception diagnostics in the apparel, furniture and tourism sectors;
  • Guidance in the elaboration of intervention strategies and key tactics; and
  • Backstopping to the initiation of intervention partnerships and activities