FACEJ has introduced a demand-led approach specifically designed to meet the needs of motivated young entrepreneurs, whatever their sector of activity. This method consists of providing local financial and operational support, with an emphasis on rigorous economic management. Young entrepreneurs benefit from personalised support that helps them to develop their projects sustainably and effectively. This approach has also made it possible to scale up support thanks to a system of funding for facilitators, which has improved their productivity.
FACEJ established a culture of accountability by formalizing relationships between various players through contracts. Each stakeholder, including young entrepreneurs, facilitators, banks, and consultancies, is required to adhere to clear commitments. This approach encouraged new businesses to enter the formal sector, ensuring better economic integration and greater sustainability of the supported projects.
Ongoing training for facilitators and young entrepreneurs is a key success factor for FACEJ. The program offers skills enhancement through coaching, structured training, access to specific knowledge, and peer networking. This comprehensive support model strengthens both technical and soft skills. Peer exchanges, supported by the networks created, contribute to a collaborative and supportive environment.
FACEJ has demonstrated remarkable responsiveness and adaptability in the face of various challenges such as the COVID-19 pandemic, insecurity, political instability and international economic sanctions. Despite these obstacles, the programme has adjusted its methods to continue supporting young entrepreneurs. For example, the introduction of green projects midway through the programme has helped to diversify opportunities and respond to current environmental concerns. This flexibility testifies to FACEJ's ability to evolve in line with needs and realities on the ground.
The FACEJ program effectively supported young entrepreneurs in Mali, demonstrating its relevance and impact. Its innovative methods, adaptability, and focus on the needs of beneficiaries make it a model that is both effective and replicable.